24th May 2022

Media and Entertainment companies, among many other businesses across almost all industries, are shifting towards the cloud because of its benefits compared to offline, on-premise infrastructure. Some professionals are still reluctant about this change, and they have very understandable reasons: Security is one of the biggest concerns in all things cloud, and it has a big impact on the M&E industry.

For producers and distributors, content is the main business asset, and it has to be protected at all costs. With dozens of parallel projects, urgent deadlines, and pressing priorities, they don’t have that much time to think about changing something that might be working just fine. That’s why only those who realize the immense potential of cloud computing will pivot towards it, being ready for the future.

If you are one of them, you might still have some doubts about it. Having your provider store AND operate with your files requires a level of trust that can be hard to achieve, and it can give them too much power. From what we experienced, most of the time it's better to reduce dependencies, having one provider for hosting, and another one for content management.

An All-in-one approach

Many DAM and MAM businesses offer cloud solutions that use their own cloud environment to store your files. Seems like a good idea, right? You would just deal with one company, perhaps simplifying your billing. It might look appealing, but what would happen if you want to move to a different platform, you have a conflict with the vendor, or even if the company disappears?

Your vendor could go bankrupt anytime, stop offering support, or even get hacked. You would see yourself with no MAM and no way to retrieve and secure your files. Trusting the same company to be your software and cloud storage provider might be a problem in some cases, and there is no need to put all your eggs in the same basket. If your business line is based on generating revenues with content, you want to be in complete control of your media assets. Strategically, the best decision.

An efficient solution could be to close your own storage contract with a top-tier provider like Amazon Web Services, so you keep absolute ownership and control of your assets. The next step would be using different software to integrate this storage into a MAM and Distribution system. This is the approach of Knox Media Hub: leveraging the strength of AWS and our media and tech expertise… Just as you would do with your money: keep it in the world’s most trusted Bank, and operate with it through a trusted Partner for very specific operations you have agreed to.

Keep your files yours while we help you manage them.

The global reputation of Amazon Web Services showcases its capabilities and operational power. Thanks to secure, scalable, flexible, and fairly-priced solutions, AWS has become the leader in cloud software, with a wide variety of services including cloud storage.

AWS’s storage and computing are the ideal ally for platforms like ours, meaning a priceless value for both Knox Media Hub and KMH’s customers. AWS acts as a link between the actual files and the tools used to manage them: The customer has its own AWS account connected to the Media Hub, which is on an upper level, able to read and write as needed. This decreases the dependency on providers and allows specialists to do what they are best at.

On top of that, both solutions offer a pay-as-you-go model. Micro-costs are transparent and meaningful since they can be allocated with maximum granularity to provide actionable insights.

Being the sole owner of your Cloud Environment and your Content should be a standard, no matter the volume or category of the files involved. You should also be able to keep the maximum ownership and control of your files 24/7 so that you can always retrieve them, or you need to make any changes.

If you are still running an on-premise infrastructure, we’d strongly recommend you consider the Cloud when you need to scale your infrastructure. Productivity, security, flexibility, and economic benefits are some of the key outcomes of this shift that many world-class companies are experiencing.

KMH allows users to manage content, automate workflows and perform microservices, while they keep full control and ownership of their assets since they use their own AWS account.

With Knox Media Hub, you are the one and true owner of your assets. Knox Media Hub enables you to optimise your AWS storage costs by making smart usage of the multiple storage levels provided by AWS.

Related posts