New partnership announcement
Play Media and Knox Media Hub partner to build the foundation for the broadcaster’s Next-Generation media asset management system
February 13, 2025
Play Media - a leading Flemish broadcaster operating five TV channels and an extensive OTT platform - has partnered with Knox Media Hub to build the foundation for a scalable, fully cloud-based, automated, and efficient asset management system. This strategic collaboration aims to streamline and automate Play Media’s workflows, from asset ingestion to distribution across different teams, departments, and systems such as playout.
This partnership marks a significant step towards in-housing the broadcaster’s extensive assets and orchestrating its diverse services and tools seamlessly. Knox Media Hub’s cloud-based and scalable solution will enable Play Media to overcome key operational challenges, such as eliminating delays in content distribution and ensuring instant availability of media assets through real-time access. It will also accelerate content distribution across various platforms and departments while facilitating cross-departmental collaboration to improve overall efficiency.
The initial phase has already proven tangible cost reductions and has laid the groundwork for the next deployment phases. The comprehensive project aims to enhance efficiency, unify and automate media workflows and integrate future AI capabilities. This initiative also seeks to build a healthy ecosystem where providers complement and departments have an environment to collaborate, switching from a fragmented to a unified media asset management approach.
About Play Media
Play Media is a leading Flemish broadcaster, offering a diverse range of content through five television channels, an extensive OTT platform and a live entertainment venue. Committed to delivering high-quality entertainment and news, Play Media continues to innovate and expand its digital footprint.
About Knox Media Hub
Knox Media Hub is an integrated platform that streamlines every step of the media supply chain across the global Media & Entertainment ecosystem, offering scalable and automated tools to simplify media asset management. With a focus on efficiency, flexibility, and AI-driven innovation, Knox Media Hub enhances operational efficiency and opens new business models for media companies worldwide.
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