Why your MAM should also be a Sales asset
One of the most unique aspects of the Media & Entertainment (M&E) industry is the convergence of technology, creativity and sales.
Content is the business, the core of what we talk about. But it’s supported by a vast technological infrastructure that not only generates and distributes the content but should also help sell it.
The goods M&E sell can’t exist without tech. Sales in M&E talk about content but are highly dependent on the technology behind the company. Sales in M&E revolve around content, but they are highly dependent on the technology behind it. Without the appropriate media tech, sales processes, marketing efforts, and even the Quality of Service (QoS) can suffer—ultimately leading to fewer sales.
Converging Technology and Sales
Are media companies effectively converging technology and sales?
It might seem obvious that technology should empower sales, yet this convergence is often overlooked in M&E. While media organizations focus on optimizing operations to drive revenue or reach, mediatech providers tend to prioritize operational needs—content creation, production processes, media collaboration, and distribution. As media companies build large departments for media technology, Media-tech providers answer the call, but too often they neglect another critical pillar of the company: Sales.
This disconnection creates a gap between technology and sales teams. Mediatech providers frequently engage with CTOs, engineers, and operations staff, but sales teams are rarely considered part of this conversation. On the other side, salespeople may not see the value in collaborating with the tech team, treating it as someone else’s business. Should sales teams stay disconnected from the technology conversation? Absolutely not.
Why Should Technology and Sales Converge?
You might be wondering “why the necessity?”
Sales and Marketing teams need easy access to content, too. What’s more, they have unique needs when it comes to content and workflows. They should be able to pull the right materials, tailored for the right audience, without relying on technical support. This reliance on technical teams slows down the sales process, which ultimately hurts business.
It also affects finances. Sales and marketing teams create and need assets, so why invest in more tools when your MAM can serve those needs? The right MAM can be leveraged so these teams can make the most of it.
While operations teams are equipped with cutting-edge tools, sales teams often rely on generic platforms like YouTube, Vimeo, or Dropbox to showcase content. Although these tools can be helpful, they aren’t built for the unique demands of B2B marketing and sales in the M&E industry. Strict security standards, large file sizes, and the need for custom showcases call for a tailored solution. That's where a comprehensive MAM like Knox Media Hub comes into play.
A Media Asset Manager able to cover different Teams and Use Cases
A good MAM should, of course, simplify complex media workflows across the supply chain for operations teams. But it can do so much more—it can serve as a central platform that meets the needs of operations, marketing, and sales teams.
While operations teams prioritize efficiency, sales and marketing teams require a solution that allows them to access, manage, and showcase content easily, without needing technical expertise. At Knox Media Hub, our mission is to create tools that are just as valuable to non-engineers. We’ve built our MAM to accommodate a wide range of roles and use cases across media companies.
👉Here’s how:
Intuitive and Accessible: Even if you’re unfamiliar with media formats or technical jargon, you can get the content you need. Our platform provides a single source of truth for all media assets: this makes it easy for anyone in your organization to find and use the content they need.
Security, Roles, Permissions, and Approvals: A powerful MAM must offer robust security features to ensure that the right people have access to the right content. Knox Media Hub offers customizable roles and permissions, so each department can control access, review, and approvals. This means sales and marketing teams can easily access and share content while sensitive media remains protected.
Tailored Features and Modularity for different teams: Different teams have different needs. Operations teams may need to streamline content delivery, marketing teams focus on compelling showcases, and sales teams require quick access to screen content for clients. Our platform supports multiple workflows, offering flexible, modular tools that adapt to each department’s needs, ensuring efficiency across the board.
By offering these capabilities, Knox Media Hub MAM bridges the gap between operations and sales, ensuring that your content is not only managed efficiently but also used effectively to drive revenue. It’s about more than managing media—it’s about empowering every part of your organization to maximize the value of your content.
The Power of Digital Screening: A Use Case
In the M&E industry, screening content is a crucial part of the sales process. But how you screen content matters, especially in the digital world, where you want to present an appealing marketing window. Is it easy for potential clients to access your content? Do they have all the information they need? Are you showcasing everything, or tailoring the content to meet their specific interests?
If your sales team is handling all of this manually, it’s time to rethink your strategy. With a feature like Knox Media Hub’s Portals tool, you can streamline the process, allowing clients to easily access tailored screenings with the click of a button. These portals are more than just distribution channels—they are powerful VoD B2B platforms for screening and marketing that should be fully leveraged.
We designed the system from scratch in close collaboration with our clients’ sales, marketing, and operations teams. Knox Media Hub abstracts away technical complexity, so anyone in the organization can benefit from a clean, intuitive, and easy-to-use interface.
Main benefits of Portals
Spend more time on selling: Finding the right content for the right buyer takes seconds, not hours.
All sales material at your fingertips: Vimeo and shared drives can save the day, but selling a film comes with very specific assets. Use a tool built with M&E specificities in mind.
Customizable window-shops: Build tailored, client-specific window-shops in minutes. Metadata automatically publishes the right content and related assets.
No big deployment needed: Sales & Marketing teams can control their own windows without needing technical support.
Affordable and Scalable: Create one portal or 500.
Conclusion
In today’s M&E landscape, a MAM is more than just a tool for technical operations—it should be a vital resource for sales teams too. By empowering sales and marketing teams with easy-to-use and approachable tools, with clear roles and permissions, you allow them to spend less time navigating tech and more time closing deals. With the right MAM, your technology becomes not just an asset, but a driver of sales.
