The Dorna Sports Case Study
“We rely on Knox Media Hub to empower our business strengthening the connection with our clients and giving us a way to manage our high volume of content.”
— Jordi Sais, Director of IT, Dorna TV
The Client
Dorna Sports is the exclusive commercial and television rights holder for the prestigious MotoGP™ World Championship, along with other globally renowned motorcycle racing series such as WorldSBK, MotoE™, and the Road to MotoGP™. With decades of experience, Dorna has cemented its place as a leading sports media company in the world of motorsports.
Each year, Dorna Sports oversees the live coverage of 251 races and the delivery across 107 world-class events. Its global reach extends across all 5 continents delivering world-class coverage to hundreds of Broadcasters, Distribution Platforms, News & Sports Agencies and Brands.
Background
Dorna’s media production is expected to reach its clients all over the world a few seconds after events happen: whether the sprint to the finish line, an interview with a pilot or a crash in the most dangerous curve.
With more than 40 different finished programs and an impressive stock of curated raw footage produced for each event, every client subscribes to different products. Moreover, many of them require content to be pushed to their servers depending on specific content contained in the videos.
In short, immediacy, extreme customisation, and automation are critical to Dorna QoS for their clients.
In terms of Operations, the service needs to be scalable without limits, with no hardware, software, storage or operational resources involved. Business-wise, the “Media Hub” must be a source of insight into client needs and a tool to better serve them.
📈 Scalability
More than 40 different finished programs, huge stock of raw footage for each race distributed globally across 5 continents.
🚀 Immediacy
Whether it’s a crash or a finish line, clips must be delivered to clients with the urgency of breaking news.
🌎 Remote live production
Dorna’s remote live production requires a system with no hardware, software, storage or operations resources to be involved.
Solution
Customized Portal Client for automatically pushing, transferring and downloading content according to pre-set rules based on metadata.
Download the complete Use Case in PDF
Business Value
Since Dorna implemented the Knox Media Hub platform, the workflow between Dorna and its clients has been optimized, automating processes and reducing transfer times. The platform is not just a useful tool for managing media content; it also serves as a way to keep Dorna in contact with its clients and a method for promoting all of its content.
At the operational level, Dorna has gained immediacy, extreme customization, and automation of workflows.
Automated immediate delivery
With Every client subscribing to different products and licenses, the media is distributed automatically to each client following metadata rules, and getting delivery certification in real time.
Unprecedented QoS
Dorna is now able to reach its clients all over the world a few seconds after events happen in the race.
They have achieved an unbeatable Quality of Service with no delays, all master formats done and available for Dorna clients
Ownership & Control
By removing middlemen and third-party companies, Dorna is in direct control over the complete Catalog and every single Asset.
The team can now manage content in a fast, transparent, easy and efficient way.
Remote production
Dorna's production for each race is conducted remotely from their headquarters.
Knox enables them to perform remote work with the highest security standards, leveraging AWS compliance. This has also resulted in significant savings: no CAPEX and much lower OPEX.
